Shine a Light on Lung Cancer

Lung Cancer Awareness Campaign Highlights 

In November, the Medical Society of the County of Erie led a comprehensive awareness campaign in highlighting the importance of early lung cancer detection.

The Medical Society of the County of Erie partnered with Roswell Park Comprehensive Cancer Institute and GO2 for Lung Cancer to address critical health needs in Western New York. The campaign focused on increasing awareness about lung cancer screening and early detection.

The "Shine a Light on Lung Cancer" initiative targeted both healthcare providers and the public, emphasizing the importance of regular screening in our community.

Campaign Elements

Public Outreach

• Billboard campaign on Highway 33
• Skyboard display at Galleria Mall food court (Mid-November to January 10)
• Public Service Announcements on local radio. Click here to listen to our Lung Screening Public Service Announcement on WBLK.

Pictured above: Billboard campaign on Highway 33

Pictured above: Galleria Mall Skyboard display

Key Statistics

• 90% survival rate when caught early
• 13% screening rate in Western NY's target population
• Focus on addressing high smoking rates in the community

Campaign Partners

• Roswell Park Comprehensive Cancer Institute
• GO2 for Lung Cancer

This collaborative effort demonstrated our community's commitment to improving health outcomes through increased screening awareness and early detection initiatives.

Learn more about lung cancer screening guidelines